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I wasn’t too surprised to read the WSJ article that discussed the potential GE and Microsoft bid for Dow Jones. Well, I’m a little surprised that after the rumours that GE was considering spinning of NBC that they would consider a major acquisition. I have commented on the need for technology companies to own content companies many times in the past. My articles include:
- March 5th, 2007: Tech firms must own content
- May 9th, 2007: When will technology companies buy media companies?
The “when” is still being decided, but this rumour goes to show you that there is increasing interest in the value of content when combined with a technology focused company. Would this deal make sense for Yahoo?
The New Media Trend (i.e. rapid segmentation of content) relies on Technology Companies for continued expansion. Google, Yahoo, Microsoft, etc benefit from the technology they use to distribute content because they monetize those channels with advertisements.Today in the Financial Times, Microsoft’s Associate General Consul, Tom Rubin was quoted:
“Companies that create no content of their own, and make money solely on the back of other people’s content, are raking in billions through advertising and initial public offerings . . . [And Google] systematically violates copyright, deprives authors and publishers of an important avenue for monetising their works and, in doing so, undermines incentives to create”
Mr. Rubin’s comments about Google and YouTube raise an interesting point. I don’t think anyone doubts the copyright issues of YouTube. But, what happens when you generate revenue from content that is owned by others?
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